What is VÉRAN?
VÉRAN is a luxury menswear brand forged in discipline, resilience, and European elegance. Born from the journey of two men who built their lives from the ground up in the ring, in business, and in life. VÉRAN is more than clothing. It’s a code. A tribute to the man who earns everything he has.
Every garment reflects timeless sophistication tailored for the new elite: the man of substance, silence, and strength.
You don’t wear VÉRAN to impress. You wear it to express who you’ve become.
VÉRAN. Built for the man who refuses to be average.
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The Meaning Behind the Name
VÉRAN comes from the Latin vērus, meaning “true,” “genuine,” and “just.”
It embodies authenticity, purpose, and rightful presence, a name that stands for what’s earned, not given.
In every sense, VÉRAN means real.
Authenticity Isn’t a Trend. It’s a Standard.
The VÉRAN Club is more than a community, it’s a brotherhood of men who live by discipline, not distraction.
Entrepreneurs, athletes, creatives, and leaders, all united by one code: earn your presence.
